We started in 2003 with equestrian products and a small production unit in Kanpur, India to supply local exporters selling across Europe, USA and Australia.
After four years of experience, we opened our own export division: in 2007 we started selling to customers in Germany, the Netherlands and USA.
As European sales of equestrian products expanded, we opened a first office and warehouse in Berlin, Germany, where we started selling online retail and wholesale customers under the brand A&M Reitsport.
The family business built a second manufacturing unit in Unnao, India and with that entered the dog chew and food sector as a wholesale exporter.
As the dog chew and food branch kept on growing, we opened a second company in Berlin, Madiha Petfood to manage the import and transfer of goods locally, so we can provide the best service possible to our wholesale customers.