Guangzhou Wanglaoji Health Industry Co., Ltd. (“Wanglaoji Health” for short) is a wholly-owned subsidiary of Guangzhou Baiyunshan Pharmaceutical Group Co., Ltd. Under the State-owned Assets Supervision and Administration Commission of Guangzhou. Established on February 28, 2012, it is authorized to use the brand of "Wanglaoji" to produce and sell Wanglaoji Red Can and Red Bottle Herbal Tea Products, and Ciningji Compound Juice Beverage, Yerou Coconut Juice, Dazhai Walnut Beverage, etc. It is one of the few state-owned enterprises that produce FMCG. The company currently employs more than 10,000 people and has seven wholly-owned subsidiaries, one joint venture and one branch, making it the leader in herbal tea industry with the largest market share, largest sales volume and greatest brand influence. It has won the first place in China's brand strength index and the champion of consumer satisfaction for many consecutive years. It is a time-honored Chinese brand with considerable influence both at home and abroad.
At present, Wanglaoji has registered trademarks in and exported products to 60 countries and regions in the world with over ten million terminal outlets, an annual sales of over ten billion yuan, and a market share of 70%, ranking first in the herbal tea industry.
In terms of sales strategy, Wanglaoji Health has built its own marketing network to carry out its marketing. At present, it own marketing teams have employed more than 10,000 people and they are very powerful and successful. The overall market competition strategies have covered traditional channels, catering channels, gift channels, non-mainstream channels, e-commerce channels, etc. to realize all-channel sales. It has also branched into gift market and bottled herbal tea market, making its products sold well all over the country and the whole world.
In terms of quality control, Wanglaoji has been adhering to the concepts of “product quality first” and "zero defect". It strictly implements the five-level quality assurance system, and the whole-process quality management covering the whole process of raw material procurement, production process control and inspection, product ex-factory inspection and after-sales service, so as to continue to achieve the goal of zero food safety accident that has been achieved for many years.
Overall, we are looking forward to your cooperation intention to understand and deepen the new market!