The company adopts the integrated modern agricultural and sidelin-product processing mode, integrates the planting management, post-harvest acquisition, pre-cooling, freezing storage, pre-selection and classification, processing and packaging, cold chain distribution and other links of the fruit and vegetable industry to realize the direct supply of fruit and vegetable products from the base to customers.
The integration mode of the company can effectively reduce the intermediate links, guarantee the quality of agricultural products, reduce the circulation cost, and play a positive role in improving agricultural planting technology, optimizing planting plans, promoting farmers' income increase and promoting agricultural large-scale development.
2.Solid sales channels
The company locks in high-end customers with one-stop full product chain, and focuses on expanding domestic and foreign large supermarket chains and other high-quality channels. Supermarkets have the advantages of large demand, stable relationship and timely payment collection, and are excellent customers in the fruit and vegetable service industry.
In the international market, the company focuses on overseas concentrated market areas, and further develops other high-end markets by gradually establishing the international brand image. The company focuses on the southeast Asian market with relatively close geographical location, similar consumption habits, strong complementarity of fruit and vegetable products, and rapid growth of fruit and vegetable market. After gaining local market advantages, the company has grasped the growing trend of fruit and vegetable consumption in North America and steadily expanded the north American market.
At present, the company has become an important supplier to many enterprises in many countries and regions, and has obtained the fruit and vegetable export qualification of Canada, Australia, the United States, Chile, southeast Asia and other countries and regions, which has laid a solid foundation for the further expansion of the company's overseas business.
In order to adapt to the needs of market development, the company in the industry to introduce international fruit and vegetable quality management system and the high-end customer authentication method, go deep into the source of fruit and vegetable product quality control, from planting link to purchase, transportation, warehousing, pretreating set up quality control points, established a comprehensive quality management system, from the base to the finished product to ensure the products with high quality and safety.
The implementation and improvement of the company's quality management system plays a very good role in ensuring the quality of the company's products. The company's product quality management has passed GLOBALGAP, ISO22000 (HACCP) and other international quality system certification, and its products have been recognized by the world's famous supermarket chains and international large dealer customers, and obtained the fruit and vegetable access qualification of Canada, Australia, the United States, Chile, Southeast Asia and other countries and regions. With the continuous improvement of consumers' attention to food safety and the further expansion of supermarket retail terminals, the company's quality control advantage will play a greater role in promoting the company's further consolidation of market position.